The creativity and simplicity of some of the most successful brands are what made them instantly recognizable and memorable. Without difficulties, they communicate to their audience precisely the message they want to send. However, the origins of some of them are more interesting than you might think.
一些成功品牌的创造力和简洁性让他们能够立刻被辨认出来、被人们记住。他们毫无困难地准确地向大众传达他们想要传达的信息。然而,这些著名品牌中,一些品牌的起源比你想得可能还要有趣。
Pepsi, a drink for indigestion
百事,一种治疗消化不良的饮料
Like many other carbonated beverages, Pepsi began to be sold as a remedy for indigestion. Pharmacist Caleb Bradham prepared it in the soda fountain of his pharmacy using a mixture of sugar, caramel, water, lemon oil, kola nuts, and nutmeg. The original name was "Brad's Drink," which he sold with the slogan: "Exhilarating, Invigorating, Aids Digestion."
像许多其他碳酸饮料一样,百事可乐一开始作为消化不良的治疗措施而出售的。药剂师凯勒·布莱德汉姆在他的药房中准备了一种用糖、焦糖、水、柠檬油、可乐果和肉豆蔻混合而成的苏打水。它原来的名字叫"布莱德的饮料",而他售卖这种饮料的口号是:“兴奋,振奋,帮助消化。”
The drink turned out to be so popular that Bradham decided to change its name to a more attractive one. So, drawing inspiration from the word dyspepsia, the medical name for indigestion, and the kola nut that was part of the recipe, he renamed the product "Pepsi-Cola." Nowadays, this centennial drink is a brand that has steadily grown thanks to the advertisements done by distinguished artists and celebrities.
这种饮料非常受欢迎,布莱德汉姆决定把饮料的名字改得更有吸引力一点。所以,他从消化不良的医学名称和作为配方一部分的可乐果中汲取灵感,将饮料改名为“百事可乐”。如今,这个百年饮料品牌仍在稳步增长,多亏了杰出的艺术家和名人的广告。
Google, a typo
谷歌,一个拼写错误
The world's largest search engine developed an influential brand that spread like a communications giant and even led to the creation of the verb "google" in the English language. It's undeniable that Google currently possesses one of the most extensive data centers in the world, which collects internet information.
全球最大的搜索引擎开发了“谷歌”这个有影响力的品牌,传播之广像一个通信巨头,甚至导致了英语动词“google”的产生。不可否认,谷歌目前拥有世界上最广泛的数据中心之一,用来收集互联网信息。
Even during their freshman year at Stanford University, its founders, Larry Page and Sergey Brin, already knew the potential their company had. That's why the original plan was to name it "googol," based on the Googol number, which is equivalent to 10 to the 100th power, a huge number, but one that is not infinite.
甚至还在斯坦福大学上大一的时候,它的创始人拉里·佩奇和谢尔盖·布林就已经知道他们公司的潜力了。这就是为什么最初的计划是根据Googol数将其命名为“googol”的原因,该数字等于10到100的幂,这是一个巨大的数字,但不是无限的。
Due to a mistake, Larry Page misspelled the name: Instead of "googol," he wrote "google," and the web and the company were registered with this "error." But, in fact, this mistake only worked to distinguish the search engine from the rest and rise to what it is today.
由于一个错误,拉里·佩奇拼错了名字:写成了Google,而不是“googol”,然而网络和公司都以这个“错误”注册了名字。但是,事实上,这个错误只是使谷歌区别于其他搜索引擎,并一路发展到今天。
McDonald's, the inventors of fast food
麦当劳,快餐的发明者
The entrepreneur Ray Kroc was the mastermind behind the expansion of the chain, but the original name comes from the last name of the inventors of the "fast food" concept: Maurice "Mac" and Richard "Dick" McDonald. Before 1940, they owned and operated a successful restaurant, but once World War II was over, they decided to try a new system to reduce the time people waited for their food.
企业家雷·克拉克是麦当劳连锁扩张的幕后推动者,但“麦当劳”这一名字最初来自于“快餐”概念的发明者的名字:莫里斯·麦克和理查德·“迪克”麦克唐纳。在1940年之前,他们拥有并经营着一家成功的餐馆,但第二次世界大战结束后,他们决定尝试一种新的供餐系统,以减少人们等待食物的时间。
The first McDonald's opened in 1948. It had a menu of only a few items and executed standardized processes that allowed the brothers to accelerate the food preparation and sell it at a very competitive price. Their success led them to remodel the architecture of the restaurant too, building the prototype of the famous golden arches.
第一家麦当劳于1948年开业。菜单上只有几个菜,并执行标准化程序,能够让两兄弟加快食品的准备,并用非常有竞争力的价格出售餐品。他们成功后重新设计了餐厅的设计,建造出了著名的金色拱门的原型。
Soon after, the McDonald brothers bought Ray Krocs many milkshake mixers at a time when the market was on decline. The businessman was shocked at the efficiency of the restaurant and came up with the idea of developing franchises throughout the United States. He became their agent and bought 100% of the firm in the 1960s.
不久之后,麦当劳兄弟在市场下跌的时候给雷·克拉克买下了许多奶昔搅拌机。这位商人对餐厅的效率感到震惊,并想出了在美国各地发展特许经营的想法。他成为了麦当劳兄弟的经纪人,并在20世纪60年代买下了整个公司。
The famous golden arches that identify the brand have evolved with time, but they're still one of the most recognizable logos on the planet because of their simplicity and vibrant color.
麦当劳的著名金色拱门标志已随着时间而演变,但由于其简洁和鲜艳的色彩,它们仍然是这个星球上最知名的标志之一。
Gatorade, help winning
佳得乐,帮助获胜
When in 1965, the Florida Gators university team was showing deficient performance and a series of heat-related illnesses on the field, doctors got down to work at the coach's request to find out what was going wrong.
1965年,佛罗里达鳄鱼大学队在球场上表现不佳,出现一系列与发热有关的疾病,医生应教练的要求下开始工作,以查明出了什么问题。
The specialists discovered that when the players played a game, they lost electrolytes and carbohydrates but did not recover them, so they developed a drink that met these needs. They called it Gator-Aid. The product proved to be a vast success among the Gators, and its popularity spread like wildfire in the sports world.
专家们发现,当球员们运动时,他们会失去电解质和碳水化合物,但没有得到恢复,所以他们开发了一种饮料,以满足这方面的需求。他们称其为“鳄鱼援助”。该产品在鳄鱼队中取得了巨大的成功,其受欢迎程度在体育界如野火一样蔓延开来。
When the time came to start producing it commercially, the name was replaced with Gatorade. However, its success only intensified over the years and today the brand has expanded into something much bigger than brightly colored drinks.
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