Culture is always going to mean different things, ranging from global culture to the organisational culture of the New Zealand Ministry for Culture and Heritage, but for our purposes a succinct working definition is possible. Cultural identity is the software of large human groups – it is what makes them selfaware groups. It is not simply a matter of shared artistic culture, high brow or low, but of shared language, customs, habits, values and practices, and of shared identifiers, icons, and symbols. These things are not necessarily superior to those of other cultures, or even unique; the point is that they are shared within the group and thought to be distinctive.

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