国产手机品牌崛起,三星苹果市场衰减

导读:由于市场需求疲软和中国品牌不断增长,三星和苹果在全球智能手机市场上正在失去优势,国产手机正在缓缓崛起。

Samsung and Apple are losing ground in the global smartphone market because of sluggish market demand and growing Chinese brands, researchers said.

研究人员称,由于市场需求疲软和中国品牌不断增长,三星和苹果在全球智能手机市场上正在失去优势。

Samsung and Apple no longer made up 50 percent of the world’s active smartphones in September, compared with 52.3 percent in September of 2017 and 56.5 percent in 2016, according to research firm Newzoo.

据研究(Toesearch)公司Newzoo表示,今年9月份,三星和苹果未能再在全球活跃智能手机市场的份额占据50%,相较之下,2017年9月占据比例为52.3%,2016年为56.5%。

Chinese brands including Oppo, Huawei, Xiaomi and Vivo are "slowly but surely increasing their market share," Newzoo said.

Newzoo表示,包括 Oppo、华为、小米和 Vivo 在内的中国品牌“正在缓慢而坚定地扩大市场份额。”

In September 2018, the two most popular brands based on active smartphones were Samsung and Apple, with market share of 26.2 percent and 23.7 percent separately, compared with 10.4 percent for Oppo in the third position.

2018年9月,活跃智能手机的两个最受欢迎的品牌是三星和苹果,其市场份额分别为26.2% 和23.7% ,第三位的 Oppo 市场份额为10.4% 。

In the fourth quarter, global smartphone production capacity will reach 380 million units, unchanged compared with the third quarter, researcher TrendForce said.

调研机构TrendForce表示,今年,第四季度全球智能手机产能将达到3.8亿部,与第三季度持平。

Sluggish market demand, especially lower-than-expected new iPhone sales, has deterred production capacity, they added.

他们补充说道,市场需求疲倦,尤其是新发布的iphone销量低于预期,阻碍了产能的增长。

(来源:爱语吧)

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